BY LAWRENCE LAZARUS
National Association of Small and Medium Enterprises (Nasme) has tipped local small scale entrepreneurs to embrace regional integrations as the get way to penetrating the international market.
Speaking in Lilongwe during a trade fare attended by traders from Kenya Tanzania and Malawi, Nasme Director William Mwale said through international patnerships local traders can have an affordable platform to reach the international market as well as learn how to best approach the international market. "Through international partnerships local small scale entrepreneurs can easily penetrate the international market. Normally it is hard for local traders to just go and trade in Zambia, Tanzania or Kenya because it would be too expensive but with partnerships they have that platform," Mwale said.
He said through such partnership the association has exposed small scale entrepreneurs to international markets like Tanzania, Kenya and India and that plans are in place to hold more of the trade fairs. One of the participating traders from Kenya Winnie Musaba held the local market, saying despite the economy being in shambles business is in better shape in the country hence urged small scale entrepreneurs to take advantage of the tranquil atmosphere in the country.
"Here in Malawi its so peaceful unlike in my country Kenya where we are always in fear of Al shabab and other terrorist groups so I would say Malawi is a good environment for business," Musaba.
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